bellamumma

brand identity, brand management, digital strategy, digital design, social

The objective was to evolve a well-established blog and re-create it as a luxury lifestyle brand and site that delivers substance, style and user experience.

The stylish new design and communication have proven to engage bellamumma’s target audience. The brand has grown to be seen as sleek and sophisticated. bellamumma has positioned itself as a premium lifestyle site that is read daily by loyal women readers of all ages and backgrounds.

The objective was to evolve a well-established blog and re-create it as a luxury lifestyle brand and site that delivers substance, style and user experience.