MoAD – Museum of Australian Democracy
brand architecture, naming, brand identity, strategy, campaign, environmental
In early 2015 MAXCO was enlisted to oversee the strategic brand direction, reinvent the brand UX and overhaul all communication touch points.
Work spearheaded a bold change in direction and focused on moving the Museum away from a rigid and conservative approach, to present the brand with a fresh new identity and unique touch points.
Here you can create the content that will be used within the module.