The Prince

naming, brand identity, brand management, campaign & creative, social
The Feros Group had a vision to build a new kind of hospitality offering for the Sutherland Shire. One that drew inspiration from the iconic values of family pubs from the past and evolved this into a bold and inspired offering for a wide new demographic. Its a workers pub, a gaming venue, and a family bistro; but more than that, its a destination that encourages repeat visits.

We have a long history of closely working with the Feros Group, both evolving and guiding their branding strategy. The Prince identity, and all it encapsulates needed to be more defined than a traditional pub brand. We created both a branded icon and wordmark, that draws its inspiration from the Feros brand stable and presets itself in a strong, contemporary iteration.

While we’d love to say that the brand made this venue work, it was only part of a well thought out mix of creative ideas and contributors. Architects H&E brought an out of the box thinking approach to the venue, and the management team at Feros had the conviction and foresight to set the standard and deliver it all. The result was a clear win at the Australian Hospitality Awards 2017 for Best New Hotel.