The challenge was to develop a lighter and more engaging brand presence, that would reposition The Banks Group and exude confidence in the accountancy landscape.
MAXCO crafted a strategy to reflect the expertise of The Banks Group and a growth in stature of the brand. They also launched a second BG Wealth site for Banks Group, in the financial advisory sector.
Deliverables encompassed; brand imagery in the form of bespoke photography, a total distillation of content; User Experience (UX) design; new copywriting and brand tone.
Since the site launched in July 2015 there has been an immediate lift in the tone and confidence of the company. Traffic to designated areas has dramatically increased and The Bank’s Group is receiving greater responses via direct marketing.
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