WORK

Banks Group

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BANKS GROUP

digital strategy, digital design, photography

AMBITION

The challenge was to develop a lighter and more engaging brand presence, that would reposition The Banks Group and exude confidence in the accountancy landscape.

ACTION

MAXCO crafted a strategy to reflect the expertise of The Banks Group and a growth in stature of the brand. They also launched a second BG Wealth site for Banks Group, in the financial advisory sector.

Deliverables encompassed; brand imagery in the form of bespoke photography, a total distillation of content; User Experience (UX) design; new copywriting and brand tone.

IMPACT

Since the site launched in July 2015 there has been an immediate lift in the tone and confidence of the company. Traffic to designated areas has dramatically increased and The Bank’s Group is receiving greater responses via direct marketing.

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Maxco is driven by the desire to create outstanding communications. 

We develop brands. We provide strategy and solve problems.
We are creative partners for ambitious leaders.

 

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Suite 702
2-14 Kings Cross Road
Potts Point NSW 2011
+61 (0)2 9368 1700

 

Brand Design
Brand Strategy
Creative Consultancy

 

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