WORK

Bellamumma

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BELLAMUMMA

brand identity, brand management, digital strategy, digital design, social

AMBITION

To evolve a well-established blog and re-create it as a luxury lifestyle brand and site that delivers substance, style and user experience.

ACTION

MAXCO selected world-renowned calligrapher Mara Zepeda to create the bespoke ‘bellaMUMMA’ calligraphy and developed a clear and pure web development to match it.

IMPACT

The stylish new design and communication have proven to engage bellaMUMMA’s target audience. The brand has grown to be seen as sleek and sophisticated. bellaMUMMA  has positioned itself as a premium lifestyle site that is read daily by loyal women readers of all ages and backgrounds. 

Selected Works

MoADbrand architecture, naming, brand identity, strategy, campaign, environmental

Bangarrabrand identity, brand architecture, campaign creative, environmental, strategy

Coogee Real Estatenaming, brand architecture, brand identity, enviromental graphics

Publishingcovers, internal layout, internal design, illustration

FEROSbrand identity, brand architecture, digital design, strategy

TNAbrand identity, brand architecture, digital design

Brandingbrand strategy, development and evolution

H&E Architectsbrand identity, brand architecture, digital design, strategy

Solotelbrand identity, brand architecture, brand management, environmental, digital design, strategy

AZB The Creativedigital strategy, digital design

POND Online Boutiquedigital design, digital strategy, ecommerce

Thomas Globalpublication, brand event, photography

Banks Groupdigital strategy, digital design, photography

Westmead Medical Research Foundationbrand identity, brand management, digital strategy, campaign & creative, annual reports, environmental

NAISDAdigital strategy, digital design

SmartHealthbrand identity, brand architecture, campaign & creative, environmental

Tradiesdigital stratgy, digital design, photography

Bellamummabrand identity, brand management, digital strategy, digital design, social

The_Princenaming, brand identity, brand management, campaign & creative, social

Canberra Writers Festivalbrand identity, brand architecture, campaign & creative, environmental

 

Maxco is driven by the desire to create outstanding communications. 

We develop brands. We provide strategy and solve problems.
We are creative partners for ambitious leaders.

 

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Suite 702
2-14 Kings Cross Road
Potts Point NSW 2011
+61 (0)2 9368 1700

 

Brand Design
Brand Strategy
Creative Consultancy

 

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