POND Online Boutique



digital design, digital strategy, ecommerce


After five years online, luxury retailer POND decided it was time for a complete refresh and refurbishment. The result is a new revitalised website that would create an online shopping experience showcasing their brands and products in a considered, beautiful and informed way – and to further drive online sales.


To re-invigorate the POND online presence in a luxury brand driven way, designed to showcase and sell over 500 products. We wanted to build a site that reflected the visual aesthetic and qualities that the POND brand and bricks and mortar stores have: clean, classic and design driven.


In the four months from launch the site has had in excess of 24,000 individual visits, with a significant increased daily average spend as well as increased social media sales interaction.


Selected Works

MoADbrand architecture, naming, brand identity, strategy, campaign, environmental

Bangarrabrand identity, brand architecture, campaign creative, environmental, strategy

Coogee Real Estatenaming, brand architecture, brand identity, enviromental graphics

Publishingcovers, internal layout, internal design, illustration

FEROSbrand identity, brand architecture, digital design, strategy

TNAbrand identity, brand architecture, digital design

Brandingbrand strategy, development and evolution

H&E Architectsbrand identity, brand architecture, digital design, strategy

Solotelbrand identity, brand architecture, brand management, environmental, digital design, strategy

AZB The Creativedigital strategy, digital design

POND Online Boutiquedigital design, digital strategy, ecommerce

Thomas Globalpublication, brand event, photography

Banks Groupdigital strategy, digital design, photography

Westmead Medical Research Foundationbrand identity, brand management, digital strategy, campaign & creative, annual reports, environmental

NAISDAdigital strategy, digital design

SmartHealthbrand identity, brand architecture, campaign & creative, environmental

Tradiesdigital stratgy, digital design, photography

Bellamummabrand identity, brand management, digital strategy, digital design, social

The_Princenaming, brand identity, brand management, campaign & creative, social

Canberra Writers Festivalbrand identity, brand architecture, campaign & creative, environmental


Maxco is driven by the desire to create outstanding communications. 

We develop brands. We provide strategy and solve problems.
We are creative partners for ambitious leaders.



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Suite 702
2-14 Kings Cross Road
Potts Point NSW 2011
+61 (0)2 9368 1700


Brand Design
Brand Strategy
Creative Consultancy


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