digital strategy, digital design, photography


The Sutherland District Trade Union Club (Tradies) is an iconic multifaceted hospitality and gaming group that runs three venues with a unique perspective of community involvement, as well as enhanced offerings. Their online presence was outdated and void of a cohesive strategy. MAXCO was engaged to consult and evolve their complete online strategy and fulfil their online operational goals, both in the short and long term.


We began this project constructing a series of workshops with key stakeholders with the outcome to determine immediate goals and needs, while also taking into consideration where they would like to be in years moving forward. Following these sessions, we started working creatively towards a solution that was not only visually appealing but communicated they're message efficiently to their varied audiences.


Tradies newly evolved online presence from launch became a new and relevant hub of both information and activity. Venues and their offerings are now engaging with their audiences, and traffic and site visitation that has been steadily increasing each month and achieving set goals.

Selected Works

MoADbrand architecture, naming, brand identity, strategy, campaign, environmental

Bangarrabrand identity, brand architecture, campaign creative, environmental, strategy

Coogee Real Estatenaming, brand architecture, brand identity, enviromental graphics

Publishingcovers, internal layout, internal design, illustration

FEROSbrand identity, brand architecture, digital design, strategy

TNAbrand identity, brand architecture, digital design

Brandingbrand strategy, development and evolution

H&E Architectsbrand identity, brand architecture, digital design, strategy

Solotelbrand identity, brand architecture, brand management, environmental, digital design, strategy

AZB The Creativedigital strategy, digital design

POND Online Boutiquedigital design, digital strategy, ecommerce

Thomas Globalpublication, brand event, photography

Banks Groupdigital strategy, digital design, photography

Westmead Medical Research Foundationbrand identity, brand management, digital strategy, campaign & creative, annual reports, environmental

NAISDAdigital strategy, digital design

SmartHealthbrand identity, brand architecture, campaign & creative, environmental

Tradiesdigital stratgy, digital design, photography

Bellamummabrand identity, brand management, digital strategy, digital design, social

The_Princenaming, brand identity, brand management, campaign & creative, social

Canberra Writers Festivalbrand identity, brand architecture, campaign & creative, environmental


Maxco is driven by the desire to create outstanding communications. 

We develop brands. We provide strategy and solve problems.
We are creative partners for ambitious leaders.



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Suite 702
2-14 Kings Cross Road
Potts Point NSW 2011
+61 (0)2 9368 1700


Brand Design
Brand Strategy
Creative Consultancy


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