The aim was to subtly reinvent a well-known Sydney PR agency adding modern, defined branding to attract local and international clients, and create a competitive advantage.

MAXCO suggested a name change that would speak to the ambition of Trish Nicol???s clients, and created a logo to lock up the power and impact of the other three words. The communication and website are both elegant and intelligent, making it the perfect branding to host it???s sophisticated clients.

MAXCO produced new brand, logo, social logos, style guide, business cards, folders and bags with website that rolled out on November 2017.