brand identity, brand architecture, digital design, strategy

Brave and category defying, The Feros Group rebranding delineates a new era in the history of this family owned hospitality business.

MAXCO edited and reinvented The Feros Group brand, introducing a new brand family to host a large suite of fresh locks up. These include MAXCO re-imagined and re-designed brands for; Highfield Caringbah, Public House Highfield, The Botanical, Gerrale Street Bistro; The Prince; Sarita???s; Huxley, Ugly Pizza and Rocks Hotel.

The new feel delineates a new modern era under the stewardship of Chris Feros as Director and CEO.