Solotel

brand identity, brand architecture, brand management, environmental, digital design, strategy

MAXCO worked with Solotel creatively and strategically to reinvent their Corporate Web development giving it a dynamic, resonating presence.

Creating new identities for the Riverbar in Brisbane and Sackville Hotel, Quay Bar, Green Park Hotel, The Clock Hotel, The Chelsea Hotel, The Bank Hotel and The Albion Hotel in Sydney MAXCO transformed brand perception by advising on brand, evolving in excess of eight venue brands along with a large amount of web development for the group.

MAXCO is currently reworking with pinnacle brands within the group???s portfolio including ARIA and Chiswick, that will launch early 2018.

WMRF

brand identity, brand management, digital strategy, campaign & creative, annual reports, environmental

MAXCO???s goal was to unite a fractured ecosystem of fundraising divisions at a hospital where private donation is critical to the institution???s survival. To do this MAXCO needed to be wayfinding to ensure the campaign was impactful, engaging and experience-friendly.

By making the process of donating, direct, public, meaningful and personal MAXCO transformed the customer experience of donating to this much-loved institution. Share Some Love was a beautifully designed ???Wall Of Love??? that popped up on site at the Westmead facility with several interactive features to encourage donation. Share Some Love attracted the interest of passing traffic at the hospital, where visitors could purchase a heart and donate their desired amount to an actual person at the hospital. i.e. $10 to Nurse Lucy.

By personalising the process of donation Westmead Medical Research Foundation significantly improved its fundraising efforts year-on-year. The increase allowed them to purchase new equipment and perform critical maintenance work. More importantly, it modernised and socialised the process of giving, by making the experience meaningful, interactive and flawlessly enabled by creative technologies.

Share Some Love was a beautifully designed ???Wall Of Love??? that popped up on site at the Westmead facility with several interactive features to encourage donation.

bellamumma

brand identity, brand management, digital strategy, digital design, social

The objective was to evolve a well-established blog and re-create it as a luxury lifestyle brand and site that delivers substance, style and user experience.

The stylish new design and communication have proven to engage bellamumma???s target audience. The brand has grown to be seen as sleek and sophisticated. bellamumma has positioned itself as a premium lifestyle site that is read daily by loyal women readers of all ages and backgrounds.

The objective was to evolve a well-established blog and re-create it as a luxury lifestyle brand and site that delivers substance, style and user experience.

The Prince

naming, brand identity, brand management, campaign & creative, social
The Feros Group had a vision to build a new kind of hospitality offering for the Sutherland Shire. One that drew inspiration from the iconic values of family pubs from the past and evolved this into a bold and inspired offering for a wide new demographic. Its a workers pub, a gaming venue, and a family bistro; but more than that, its a destination that encourages repeat visits.

We have a long history of closely working with the Feros Group, both evolving and guiding their branding strategy. The Prince identity, and all it encapsulates needed to be more defined than a traditional pub brand. We created both a branded icon and wordmark, that draws its inspiration from the Feros brand stable and presets itself in a strong, contemporary iteration.

While we???d love to say that the brand made this venue work, it was only part of a well thought out mix of creative ideas and contributors. Architects H&E brought an out of the box thinking approach to the venue, and the management team at Feros had the conviction and foresight to set the standard and deliver it all. The result was a clear win at the Australian Hospitality Awards 2017 for Best New Hotel.