brand identity, brand architecture, digital design, strategy

Brave and category defying, The Feros Group rebranding delineates a new era in the history of this family owned hospitality business.

MAXCO edited and reinvented The Feros Group brand, introducing a new brand family to host a large suite of fresh locks up. These include MAXCO re-imagined and re-designed brands for; Highfield Caringbah, Public House Highfield, The Botanical, Gerrale Street Bistro; The Prince; Sarita???s; Huxley, Ugly Pizza and Rocks Hotel.

The new feel delineates a new modern era under the stewardship of Chris Feros as Director and CEO.


brand identity, brand architecture, digital design

The aim was to subtly reinvent a well-known Sydney PR agency adding modern, defined branding to attract local and international clients, and create a competitive advantage.

MAXCO suggested a name change that would speak to the ambition of Trish Nicol???s clients, and created a logo to lock up the power and impact of the other three words. The communication and website are both elegant and intelligent, making it the perfect branding to host it???s sophisticated clients.

MAXCO produced new brand, logo, social logos, style guide, business cards, folders and bags with website that rolled out on November 2017.

H&E Architects

brand identity, brand architecture, digital design, strategy

Humphrey & Edwards Architects sought an elegant and timeless brand to propel them forward into a period of high growth and success.

MAXCO took a minimal approach, refining the brand???s logo back to its essence and paring away all superfluous details. They delivered a full web site, brand architecture and professional, contemporary design look and feel for all H&E???s brand assets.

A brand that is widely respected in the hospitality, design and architecture industries. H&E???s brand is contemporary and considered – reflecting the two partner???s originality, creativity and symbiosis.

Here you can create the content that will be used within the module.


brand identity, brand architecture, brand management, environmental, digital design, strategy

MAXCO worked with Solotel creatively and strategically to reinvent their Corporate Web development giving it a dynamic, resonating presence.

Creating new identities for the Riverbar in Brisbane and Sackville Hotel, Quay Bar, Green Park Hotel, The Clock Hotel, The Chelsea Hotel, The Bank Hotel and The Albion Hotel in Sydney MAXCO transformed brand perception by advising on brand, evolving in excess of eight venue brands along with a large amount of web development for the group.

MAXCO is currently reworking with pinnacle brands within the group???s portfolio including ARIA and Chiswick, that will launch early 2018.

AZB Creative

digital strategy, digital design

AZB wanted to evolve their aged web presence into a more contemporised view of their global standing, and the creative work they do. Key goals were to evolve the brand which we initiated by showing a more curated and refined selection of work that better explained their services in a stylish, visual and tactile manner.

POND Online Boutique

digital design, digital strategy, ecommerce

After five years online, luxury retailer POND decided it was time for a complete refresh and refurbishment. The result is a new revitalised website that would create an online shopping experience showcasing their brands and products in a considered, beautiful and informed way ??? and to further drive online sales.

To re-invigorate the POND online presence in a luxury brand driven way, designed to showcase and sell over 500 products. We wanted to build a site that reflected the visual aesthetic and qualities that the POND brand and bricks and mortar stores have: clean, classic and design driven.

In the four months from launch the site has had in excess of 24,000 individual visits, with a significant increased daily average spend as well as increased social media sales interaction.

Banks Group

digital strategy, digital design, photography

The challenge was to develop a lighter and more engaging brand presence, that would reposition The Banks Group and exude confidence in the accountancy landscape.

MAXCO crafted a strategy to reflect the expertise of The Banks Group and a growth in stature of the brand. They also launched a second BG Wealth site for Banks Group, in the financial advisory sector.

Since the site launched in July 2015 there has been an immediate lift in the tone and confidence of the company. Traffic to designated areas has dramatically increased and The Bank???s Group is receiving greater responses via direct marketing.

Deliverables encompassed; brand imagery in the form of bespoke photography, a total distillation of content; User Experience (UX) design; new copywriting and brand tone.


digital strategy, digital design

The objective was to create artwork as stylish and symbolic as this beloved Australian Indigenous arts institution. MAXCO sought to retain the iconic group???s respected sense of place, while transforming it into a bold and fearless brand that would continue to resonate into the future.

MAXCO focused on completely reworking the online strategy, culminating in a totally revitalised website that reflected passion and NAISDA???s rich culture. This included new communication in the form of e-comms and EDMs developed in both html and kinetic formats.

Through a series of workshops and planning sessions, MAXCO was able to evolve the scope works, which resulted in a massive leap forward for the institution. MAXCO???s creative work drove up web visitation by a staggering 85%.

MAXCO focused on completely reworking the online strategy, culminating in a totally revitalised website that reflected passion and NAISDA???s rich culture.


brand identity, brand management, digital strategy, digital design, social

The objective was to evolve a well-established blog and re-create it as a luxury lifestyle brand and site that delivers substance, style and user experience.

The stylish new design and communication have proven to engage bellamumma???s target audience. The brand has grown to be seen as sleek and sophisticated. bellamumma has positioned itself as a premium lifestyle site that is read daily by loyal women readers of all ages and backgrounds.

The objective was to evolve a well-established blog and re-create it as a luxury lifestyle brand and site that delivers substance, style and user experience.