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MoAD ??? Museum of Australian Democracy
brand architecture, naming, brand identity, strategy, campaign, environmental
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In early 2015 MAXCO was enlisted to oversee the strategic brand direction, reinvent the brand UX and overhaul all communication touch points.
Work spearheaded a bold change in direction and focused on moving the Museum away from a rigid and conservative approach, to present the brand with a fresh new identity and unique touch points.
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