WMRF

brand identity, brand management, digital strategy, campaign & creative, annual reports, environmental

MAXCO???s goal was to unite a fractured ecosystem of fundraising divisions at a hospital where private donation is critical to the institution???s survival. To do this MAXCO needed to be wayfinding to ensure the campaign was impactful, engaging and experience-friendly.

By making the process of donating, direct, public, meaningful and personal MAXCO transformed the customer experience of donating to this much-loved institution. Share Some Love was a beautifully designed ???Wall Of Love??? that popped up on site at the Westmead facility with several interactive features to encourage donation. Share Some Love attracted the interest of passing traffic at the hospital, where visitors could purchase a heart and donate their desired amount to an actual person at the hospital. i.e. $10 to Nurse Lucy.

By personalising the process of donation Westmead Medical Research Foundation significantly improved its fundraising efforts year-on-year. The increase allowed them to purchase new equipment and perform critical maintenance work. More importantly, it modernised and socialised the process of giving, by making the experience meaningful, interactive and flawlessly enabled by creative technologies.

Share Some Love was a beautifully designed ???Wall Of Love??? that popped up on site at the Westmead facility with several interactive features to encourage donation.

Banks Group

digital strategy, digital design, photography

The challenge was to develop a lighter and more engaging brand presence, that would reposition The Banks Group and exude confidence in the accountancy landscape.

MAXCO crafted a strategy to reflect the expertise of The Banks Group and a growth in stature of the brand. They also launched a second BG Wealth site for Banks Group, in the financial advisory sector.

Since the site launched in July 2015 there has been an immediate lift in the tone and confidence of the company. Traffic to designated areas has dramatically increased and The Bank???s Group is receiving greater responses via direct marketing.

Deliverables encompassed; brand imagery in the form of bespoke photography, a total distillation of content; User Experience (UX) design; new copywriting and brand tone.

SmartHealth

brand identity, brand architecture, campaign & creative, environmental

Smart Health had a vision to launch an online business that took a frontline healthcare facet and offer it as an online test order – in simple terms ???Pathology made easy???. This had been done overseas in differing ways, but it was a first for Australia. Consultation with key industry groups was needed to ascertain the direction we would need to take to sell the product and create the brand visually.

MAXCO partnered with the newly formed Smart Health group creating seed funding documentation, concept development/evolution, brand creation, web / UX design and marketing. We were initially challenged with creating a brand for a radically new service being offered online. It had to be approachable, considered and reflective of the industry sector (medical / pathology). The brand drew inspiration from the forms viewed under high powered microscopes. Dimensional depth was added to the geometric forms reinforcing the nature of the business.

The concept was adopted by Sonic Health and rolled out into a national online launch. A full online media campaign was married with public transport advertising and cross track 24 sheet posters. Smart Health wellness screening is now a viable business sector for Sonic Clinical Services.

NAISDA

digital strategy, digital design

The objective was to create artwork as stylish and symbolic as this beloved Australian Indigenous arts institution. MAXCO sought to retain the iconic group???s respected sense of place, while transforming it into a bold and fearless brand that would continue to resonate into the future.

MAXCO focused on completely reworking the online strategy, culminating in a totally revitalised website that reflected passion and NAISDA???s rich culture. This included new communication in the form of e-comms and EDMs developed in both html and kinetic formats.

Through a series of workshops and planning sessions, MAXCO was able to evolve the scope works, which resulted in a massive leap forward for the institution. MAXCO???s creative work drove up web visitation by a staggering 85%.

MAXCO focused on completely reworking the online strategy, culminating in a totally revitalised website that reflected passion and NAISDA???s rich culture.

bellamumma

brand identity, brand management, digital strategy, digital design, social

The objective was to evolve a well-established blog and re-create it as a luxury lifestyle brand and site that delivers substance, style and user experience.

The stylish new design and communication have proven to engage bellamumma???s target audience. The brand has grown to be seen as sleek and sophisticated. bellamumma has positioned itself as a premium lifestyle site that is read daily by loyal women readers of all ages and backgrounds.

The objective was to evolve a well-established blog and re-create it as a luxury lifestyle brand and site that delivers substance, style and user experience.

The Prince

naming, brand identity, brand management, campaign & creative, social
The Feros Group had a vision to build a new kind of hospitality offering for the Sutherland Shire. One that drew inspiration from the iconic values of family pubs from the past and evolved this into a bold and inspired offering for a wide new demographic. Its a workers pub, a gaming venue, and a family bistro; but more than that, its a destination that encourages repeat visits.

We have a long history of closely working with the Feros Group, both evolving and guiding their branding strategy. The Prince identity, and all it encapsulates needed to be more defined than a traditional pub brand. We created both a branded icon and wordmark, that draws its inspiration from the Feros brand stable and presets itself in a strong, contemporary iteration.

While we???d love to say that the brand made this venue work, it was only part of a well thought out mix of creative ideas and contributors. Architects H&E brought an out of the box thinking approach to the venue, and the management team at Feros had the conviction and foresight to set the standard and deliver it all. The result was a clear win at the Australian Hospitality Awards 2017 for Best New Hotel.

Canberra Writer’s Festival

brand identity, brand architecture, campaign & creative, environmental

The challenge was to develop an iconic and highly adaptive brand, that would be readily embraced by the greater community of Canberra, the seat of politics and journalism in Australia.
MAXCO developed a visually engaging signature which was drawn directly from the capital???s public architecture. First MAXCO looked to the National Carillon as a source of inspiration, working with it Brutalist form, structured in three parts.

Impact

The final branding for the festival is strongly geometric and iconic. The line work makes reference to the three pillars of the festival: Passion, Power and Politics, giving a nod to the pages of a book and pay homage to an iconic Canberra landmark. The final brand is extremely classic in style and is one that can grow and evolve confidently from year to year.