The objective was to create artwork as stylish and symbolic as this beloved Australian Indigenous arts institution. MAXCO sought to retain the iconic group???s respected sense of place, while transforming it into a bold and fearless brand that would continue to resonate into the future.

MAXCO focused on completely reworking the online strategy, culminating in a totally revitalised website that reflected passion and NAISDA???s rich culture. This included new communication in the form of e-comms and EDMs developed in both html and kinetic formats.

Through a series of workshops and planning sessions, MAXCO was able to evolve the scope works, which resulted in a massive leap forward for the institution. MAXCO???s creative work drove up web visitation by a staggering 85%.