![](http://www.maxco.com.au/wp-content/uploads/2018/10/MAXCO_SMARTHEALTH_Header_1.jpg)
SmartHealth
brand identity, brand architecture, campaign & creative, environmental
![](http://www.maxco.com.au/wp-content/uploads/2018/09/MAXCO_SMARTHEALTH_SUPPORT_1.jpg)
![](http://www.maxco.com.au/wp-content/uploads/2018/09/MAXCO_SMARTHEALTH_SUPPORT_3.jpg)
![](http://www.maxco.com.au/wp-content/uploads/2018/09/MAXCO_SMARTHEALTH_SUPPORT_2.jpg)
![](http://www.maxco.com.au/wp-content/uploads/2018/09/MAXCO_SMARTHEALTH_SUPPORT_4.jpg)
MAXCO partnered with the newly formed Smart Health group creating seed funding documentation, concept development/evolution, brand creation, web / UX design and marketing. We were initially challenged with creating a brand for a radically new service being offered online. It had to be approachable, considered and reflective of the industry sector (medical / pathology). The brand drew inspiration from the forms viewed under high powered microscopes. Dimensional depth was added to the geometric forms reinforcing the nature of the business.
![](http://www.maxco.com.au/wp-content/uploads/2018/09/Maxco_SS_Support_gif_3.gif)
![](http://www.maxco.com.au/wp-content/uploads/2018/09/Maxco_SS_Support_gif_2.gif)
![](http://www.maxco.com.au/wp-content/uploads/2018/09/Maxco_SS_Support_gif_1.gif)
![](http://www.maxco.com.au/wp-content/uploads/2018/10/MAXCO_SMARTHEALTH_Header_2.jpg)